Thursday, April 25, 2013

A Book and a Chat with Rick Polson

Whether it’s a new business just starting up or an author with a new book, communication is one of the major aspects of the process. With experience in communication going back to his high school days in the early 70’s, Rick Polson my guest on today’s “A Book and a Chat” has a lot to share in his new book ”Making a Superstar Company”.

In the book Rick gives new business owners a way to understand the different types of marketing and advertising vehicles available to them. It is written in a style where “you’re sharing a cup of coffee or meal” with the author while he tells you how these things work. There are many historic references and examples to give the reader an understanding of newspaper, radio, cable/TV and the Internet just to name a few.

As discussed during the show much discussed about a new company can also relate to producing a new book.

As Rick says about his book… ”Most small business owners are experts in retail, restaurants, service companies like air conditioning or plumbing, but most have no real grasp on how to gain a customer base and build a business. That’s why I wrote the book. To help them grow and be successful.”

He goes on to tell us that there are plenty of examples in each chapter that the reader can put into place immediately and grow their business successfully. If read a chapter or two at a time, the new business owner can build their organization in steps and be successful. It is also a benefit for business owners of any current business as a review of new ideas.

As one reviewer wrote about the book…

A must read for people starting and or expanding an existing company! Everything you need to know to give you the heads up information wise. Saving you time and mistakes!

So listen now and share an interesting, and entertaining show as I chat with my special guest today on A Book and a Chat with Rick Polson


Direct link to the show
"A Book and a Chat with Rick Polson"

or you can download the mp3 file of the show from
"Rick Polson"

You can find out more about my guest and their books at:
"Rick Polson - Making a Superstar Company"

Barry Eva (Storyheart)

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